Menus
A cocktail menu sells what it lists, in the order it lists it. These guides cover designing the menu and reading what each drink sells and earns.
Every guide in this topic
- How to design a cocktail menuHow long to make the list, how to group and describe the drinks, where to put the ones you want to sell, and how to price them.Complete guide · 12 min · By Sarah Dawn Mars
- Menu engineering for cocktail barsHow to sort a cocktail list into four groups by sales and contribution margin, and what to do with each drink.Guide · 10 min